When you build your first website, there is a misconception that your web developer also has all the skills required to also take care of the SEO. While this is sometimes the case, in most instances, a web developer and a SEO specialist often have conflicting priorities. While your web ….
As 2018 draws to close, it’s time to reflect on how much Google has evolved since the start of the year. In particular, it is important to reflect on the changes that Google has made, and how search engine optimisation in Australia has evolved in order to respond to these ….
There are many business owners who are at the stage where they know that SEO can definitely help them improve their business. And with an upside such as that, it’s easy to see why so many business owners want to incorporate SEO into their marketing. But, SEO in Australia has ….
For any website, it’s important to have good web design. Your website is the first impression that all of your potential customers have of you. But, as well as having good web design, you and your website also need to have good-quality content marketing in order to make your website ….
As we’ve often discussed, Google regularly updates its search algorithms to offer the most relevant sites and content in the search results. Each update generally comes with different changes to different aspects of websites, so understanding each update is extremely important if you want to maintain your rankings, let alone ….
If you want to make the most of digital marketing for your small business, social media is the key. Instagram is one of the fastest growing marketing platforms for businesses across the world with the opportunity to reach millions of users. With a few simple tips, you can start to ….
Keeping up with Google’s frequent algorithm updates is a huge part of succeeding in search engine optimisation. It’s important to not only understand each update – particularly the major ones – but to have the ability to adjust your practices, and thus maintain a solid Google presence. The beginning of ….
The popularity of social media has exploded in the last decade, growing to become one of the most powerful marketing tools available. For small businesses, social media is an integral part of your marketing strategy that gives your customers a place to contact you directly, learn more about your brand ….
Search Engine Optimisation (SEO) is an essential component to any online marketing strategy, particularly within highly competitive industries. Steadily growing in popularity over the last 20 years, SEO processes have been adopted by many companies across the world to help increase web traffic and generate new leads. However, many companies ….