Blogging has been an important part of SEO for more than a decade, but with Google algorithms and updates, its role continues to change. If you understand how to optimise content for search engines like Google, your blog will drive more traffic to your website and help get you onto ….
Your website must provide a safe and secure platform for your potential customers to engage with. Secure Sockets Layer or SSL encrypts data transmitted from your website so that you can protect the personal and financial information of your customers. By using SSL, you can ensure that your website establishes ….
Online reviews are a great way for businesses to understand and communicate with their customers. An influx of positive reviews is fantastic for your business, but negative reviews can be very disheartening. What many small businesses don’t realise, is that negative reviews and online criticism can be worked to their ….
Google and Facebook reviews are the keys to establishing a credible online presence. These provide the social proof many potential customers look for when deciding between you and your competitors. If you have a high online rating and a range of positive customer reviews, your brand perception will significantly improve. ….
In 2018, Google will be implementing major changes to their algorithms. You need to understand what these changes are and how they will impact your business, to ensure that your SEO strategies continue to get results. If you want to get onto the first page of Google search results, here ….
Your website is critical to the growth of your business in this digital age. It is essential that your website remains up-to-date so that it will consistently engage the attention of consumers and be perceived as relevant by search engines. Leaving your website for months at a time can negatively ….
Are you seeing the results you hoped for from your website? This could be a symptom of low search engine rankings. And this if course has a lot to do with the overall ‘health’ of your website. A low ranking website will ultimately receive little traffic and subsequently the level ….
With the growing trend in mobile phone usage – a trend that is not looking to slow down any time soon – Google has begun to place more importance on mobile websites when it comes to their Google ranking. In the contemporary web environment, it is a must for websites ….
Understanding the differences between SEO and Pay-per-click advertising is important when devising the best online marketing strategy for your business. Getting your website onto the first page of Google search results should be a top priority if you want to avoid being overlooked by potential customers. Both SEO and PPC ….