The Google Maccabees update – SEO news
Weeks ago, around mid-December, it was evident to a lot of webpage owners that the level of visitors on their site had massively declined. Ultimately, this was due to one of Google’s famous search algorithm updates. The update came to be known as ‘Maccabees’, coined by Barry Schwartz of Search ….
Is your website mobile-friendly?
What’s worse than failing to identify an opportunity to increase your future and current customer satisfaction? Easy – annoying your customers by not providing them with a mobile-friendly website. Why bother having a mobile-friendly website? But how is that even possible? If you’re like most businesses, you take pride in ….
Want local customers? Try local Search Engine Optimisation
Okay, so you’ve set up a comprehensive strategy to search engine optimise (SEO) your website. You’ve invested time, money and valuable resources into ensuring that your businesses’ voice is heard over the cacophony of the online world. And in fact, before long you’re receiving email queries left right and centre! ….
6 Reasons why your small business needs a website
Small business owners often wonder how a website impacts their business. Some think it takes too much time or isn’t worth the investment. However, the digital age has changed the face of marketing. Today’s consumers prefer looking for information online where everything is easily accessible. A business owner may ask, ….
Tips on recovering from the Google Penguin 4.0 update
Several months ago we posted about the Google Penguin 4.0 algorithm update. We briefly discussed the gist of the update and talked about the kind of sites that were affected. The update typically targeted sites who implemented black hat SEO tactics like the use of doorway pages, manipulative and spam-related ….
How to recover from the Google Possum update
A few months ago we spoke about the Google Possum update and discussed basically what it involved. While there wasn’t a lot of data on the update at the time, it was evident what kind of sites it affected and what sort of characteristics Google would penalise for in terms ….
The Google Penguin 4.0 update – SEO news
On September 23, Google introduced Penguin 4.0, another one of its core algorithm updates and an upgrade to the previous Penguin updates. Basically, the Penguin update was launched by Google back in 2012, and its purpose was to prevent sites containing a lot of link spamming from ranking well. The ….
The Google Possum update – SEO news
Several weeks ago on September 1, what quickly became known as the Google Possum update was launched by the company. Those with stakes in SEO are always on the prowl for updates to Google’s search algorithms, and this is being viewed as Google’s biggest update since Pigeon in 2014. Whilst ….
Recovering from the Google Fred update
The Google Fred update occurred back in March and if you’re in the loop with SEO news, you’re likely aware of what happened. We spoke about it just after it occurred and discussed the crux of it all. Basically, the Fred update targeted sites who used excessive ads and contained ….
The Google Fred update – SEO news
As you’re probably aware by now, Google runs regular updates to its algorithms that relate to search engine results. Making the user experience better by providing more relevant content, these updates are absolutely necessary. The latest algorithm renovation came to be known as the Fred update. Fred was launched by ….