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The Importance of position

The Importance of position

Nov 02 2020

A website’s position on Google search results is crucial for its website traffic and conversion rate. If you want to grow your audience, being the top result when potential customers are searching, considering or purchasing will multiply your reach and click-through rate.

Getting affordable SEO will increase the trustworthiness and reputation of your website so that Google can present quality content to its searchers, and you will emerge on top as a number one ranking website.

Why Being #1 on SEO rankings is essential for your website

Being the number one website in Google’s search results is the limelight and centre stage of Google’s SEO. Better yet, the top ranking on the first page is the most desired and viciously fought over. SEO is a constant battle with your competitors, brawling to emerge on top of the SEO rankings.

Nobody wants to be on the second page of Google search results. According to Backlinko, only 0.78% of Google searchers click on something from the second page contrasted with the first-page click percentage sitting pompously at 31.7% of all clicks.

What dictates your position in search results?

The moment a potential customer logs on and begins their search, Google scans the web, by visiting pages. They collect optimised pages and add them to their depository and then catalogue this information. Google then presents the most relevant and quality information to the searchers.

Your website will be favoured by SEO when customers find results containing keywords relevant to your content which are positioned well within your page. Therefore, doing thorough research to discover suitable keywords is vital for a notarised website.

One key consideration to remember when picking your keywords is to understand your niche. Defining and clarifying your goals and scouting out your competitors will streamline your keyword bank and distinguish the optimal keywords from the less-optimal ones.

Mobile web users account for half of the internet traffic worldwide since 2017, Statista reports. These statistics indicate that 50% of the worldwide internet users could be viewing your website on their mobile device.

Think with Google reports that 76% of smartphone users who search for something nearby visit a business within a day, and 28% of those searches result in a purchase.

Having a fluid mobile configuration for your website, that will be equally effective on the web, and a hand-held device will inherently boost your SEO position.

How to bump up your SEO ranking to gain more website traffic

The length of your content plays a primary role in how SEO ranks your website. Impact reports that the average content length of the top position in Google article contains 2 416 words.

As apt as it sounds to merely cut down your content to approximately 2 500 words, the quality of your content carries weight in your SEO rankings as well. Updating and republishing old blogs with new content and images relevant to current demand will not only revamp your website but increase organic traffic by 106%, notes Impact.

This is why it is important to consider affordable search engine optimisation. Ultimately, if you want to bump up your leads and lower your bounce rate and maintain consistent CTR, having a good web design and SEO will be your friend. See our previous blog on Why cheap SEO won’t work in Sydney.

Looking to improve your SEO? Talk to the experts at FX Web Studio! For more on our SEO and web development services, visit our website or contact us on 1300 090 401.

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