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Why SEO is important for your website

Why SEO is important for your website

Feb 17 2017

Search engine optimisation (SEO) has become one of the most important components of an effective online marketing strategy. If your website isn’t on page one of Google, your business will struggle to be competitive within the online market. By using effective SEO strategies, you can ensure that your business will achieve a more competitive ranking and help attract more quality traffic to your website.

Why do I need a good ranking?

Customers often find what they’re looking for within the first page of Google results. With the rise of Internet searches, SEO has become a popular means of improving Google search rankings to drive more traffic to a website. If you’re in a popular online market it is likely that your competitors are already using SEO to help them rank highly on various search engines. To ensure that customers continue to find your website you need to utilise the SEO strategies that can get your business onto the first page of Google.

How does SEO impact my conversion rates?

SEO can be used to help your website rank in popular niche searches. This means that the customers who are making searches directly related to your business will be able to find you faster. These are the kinds of customers that are most likely to purchase the products or services you have to offer. By attracting more of this high-quality traffic, your conversion rates will significantly improve.

Why is SEO important to website updates?

It’s difficult to understand the dynamics of Google algorithm changes and how they will influence your search engine ranking. If you’re working with a good SEO company, they will understand how these changes work and respond appropriately to prevent your rank from falling. Some website changes can have a negative impact on your Google ranking. If you don’t understand what search engines look for, your website may be at risk of dropping in the ranks. By carefully following approved SEO methods these updates can be worked to your advantage and help your business get onto the first page of Google results.

At FX Web Studio we specialise in developing effective SEO strategies for our clients. Using our experience and understanding of search engine algorithms, we can help get your business onto the first page of Google results. Call us on 1300 090 401 to find out how we can help you!

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