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Why email marketing?

Why email marketing?

Aug 11 2020

Email marketing is one of the oldest methods of digital marketing. However, despite its age, it has still proven to be a successful marketing method over and over. In fact, in 2017, Online Marketing Gurus found that 21% of the average company’s revenue was because of email campaigns.

Is your business using email marketing? If not, you will certainly want to give it a go! Tried and tested, it is a digital marketing strategy you don’t want to count out. As an experienced digital marketing company in Sydney, we know the benefits of email marketing well.

To see why you’ll want to get across email marketing, keep reading.

Email marketing is cost-effective

A significant positive of email marketing is that it is considerably affordable. When it comes to marketing campaigns, we understand cost can be a big factor for many businesses. Compared to other marketing strategies such as adverts or print-outs, email marketing is certainly much more cost-effective.

When it comes to emails, it is all done digitally. This means you don’t have to pay for any printing, postage or anything of the like.

Not only that, but organising and obtaining your contacts can also cost next to nothing. Of course, there will still be the general payment of getting the initial email marketing program set-up and the actual email created, but other than that, it is a cheaper marketing alternative. Plus, some programs even offer their essential services for free!

When you consider how much the return on investment can be compared to the cost, it makes up for it! Campaign Monitor (which is a popular program that sends out email marketing), found that the ROI can be up to $44 for every dollar spent. This is proof that when done properly, email marketing is certainly worthwhile!

Email send-outs can be easily set up

A great benefit of email send-outs is that is one of the easiest and simplest methods of marketing.

Not only can it generally be easy to sign up for, but it is also easy to use. Many email marketing-focused services have a simplified and easy to understand set-up that is user friendly. One of our favourite email marketing services that we often recommend is Mailchimp.

By merely integrating the software into your website, you’ll be able to start collecting the data of contacts for your emails efficiently.  This data will be kept on your account on the service’s website, where you can organise and segregate your contacts into different lists as pleased.

By making different lists, you can determine which email goes to who. From returning customers to people who have only subscribed to your newsletter, you can keep your audience categorised in individual mailing lists, so they receive emails that are relevant to them.

Not only that, but the creation tools are also simple to use. This means it is easy for you to customise and edit your email to look how you want. There are also plenty of ready-made templates for you to pick from if you didn’t want to build your own.

Remember, if you aren’t comfortable doing this, you can always get a professional service like us at FX Web Studio to do the work for you.

Email marketing can be measured and tracked

The great thing about email marketing is that it can be measured and tracked. This means you can go over the analytics and see who has opened your emails and who hasn’t received it.

Furthermore, you can also have a look at the click-through-rate (CTR). With your CTR, you can determine how effective your campaign is and see if people are ACTUALLY following through the link in your email.

By observing these key metrics, you can gain a good understanding of how effective your campaign is. This also includes what the user like and what they don’t like and what they type of emails they engage with more (such as a sales promotion, monthly newsletter, etc.).

If the numbers don’t look right, don’t worry! You just need to analyse what the problem is and how you can improve it. Whether you need a more persuasive subject or need to simply shorten the length of the content, there are plenty of ways you can improve your emails.

If you find yourself stuck, we can even help lead you in the right direction on what is missing and needs to be improved.

Are you looking at investing in email marketing? Give us a call! With plenty of experience, we can help you set up your emails properly. From integration and setting up your mail lists to designing and scheduling the emails, FX Web Studio can help you.

Give us a call on 1300 090 401 or send an enquiry now.

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