Search Engine Optimisation (SEO) is an essential component to any online marketing strategy, particularly within highly competitive industries. Steadily growing in popularity over the last 20 years, SEO processes have been adopted by many companies across the world to help increase web traffic and generate new leads. However, many companies underestimate just how much time it takes for these strategies to work. Here are a few reasons why SEO in Australia takes so long and what you can do to generate leads in the meantime.
What is involved?
There are a lot of variables that come into play with SEO. Your baseline traffic, website design, domain age, meta descriptions, geographic location, competition and target market are some of the main influences that determine how long it takes for you to start seeing results. There is no one size fits all model when it comes to an effective SEO strategy. The processes used to get results must be tailored to your business and specific to your industry if they are going to work. There is no amount of money that can make you climb the rankings faster, but it can get you more quality content that Google will use to determine your rank in the future. It’s also important to keep up with SEO trends as technology changes the way it works. Previously, it was enough for several commonly searched keywords to be targeted but with the introduction of voice recognition systems such as Siri or Google Now, long-tail searches asking specific questions must also be considered.
When can I expect to see results?
Generally, a website can start to see results around the 6-month point. These results will improve after time, but consistency is key. Even if you aren’t seeing results after a few months, it’s important to stick to the plan because time and commitment to an effective strategy will get you where you need to be. If you have a new website with a new domain name and fresh content, Google will take more time to recognise and rank it appropriately. Success rarely occurs in the first few months, but once Google has indexed your website and you’re producing a steady flow of fresh and relevant content for your audience, search engines will reward you with higher rankings.
What can I do in the meantime?
If you’re looking for immediate results while waiting for your SEO efforts to take effect, Pay-Per-Click (PPC) advertising could be the answer. PPC advertising gets you straight to the top of the Google search results but it can’t get you the same quality, organic traffic as SEO. However, as a short-term solution, it will get the job done. Most importantly, you need to trust the system. SEO is an investment that can deliver consistent quality traffic to your website and generate leads that are more likely to convert.
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