Facebook Pixel
Why does SEO take so long?

Why does SEO take so long?

Jul 05 2018

Search Engine Optimisation (SEO) is an essential component to any online marketing strategy, particularly within highly competitive industries. Steadily growing in popularity over the last 20 years, SEO processes have been adopted by many companies across the world to help increase web traffic and generate new leads. However, many companies underestimate just how much time it takes for these strategies to work. Here are a few reasons why SEO in Australia takes so long and what you can do to generate leads in the meantime.

What is involved?

There are a lot of variables that come into play with SEO. Your baseline traffic, website design, domain age, meta descriptions, geographic location, competition and target market are some of the main influences that determine how long it takes for you to start seeing results. There is no one size fits all model when it comes to an effective SEO strategy. The processes used to get results must be tailored to your business and specific to your industry if they are going to work. There is no amount of money that can make you climb the rankings faster, but it can get you more quality content that Google will use to determine your rank in the future. It’s also important to keep up with SEO trends as technology changes the way it works. Previously, it was enough for several commonly searched keywords to be targeted but with the introduction of voice recognition systems such as Siri or Google Now, long-tail searches asking specific questions must also be considered.

When can I expect to see results?

Generally, a website can start to see results around the 6-month point. These results will improve after time, but consistency is key. Even if you aren’t seeing results after a few months, it’s important to stick to the plan because time and commitment to an effective strategy will get you where you need to be. If you have a new website with a new domain name and fresh content, Google will take more time to recognise and rank it appropriately. Success rarely occurs in the first few months, but once Google has indexed your website and you’re producing a steady flow of fresh and relevant content for your audience, search engines will reward you with higher rankings.

What can I do in the meantime?

If you’re looking for immediate results while waiting for your SEO efforts to take effect, Pay-Per-Click (PPC) advertising could be the answer. PPC advertising gets you straight to the top of the Google search results but it can’t get you the same quality, organic traffic as SEO. However, as a short-term solution, it will get the job done. Most importantly, you need to trust the system. SEO is an investment that can deliver consistent quality traffic to your website and generate leads that are more likely to convert.

At FX Web Studio, our SEO experts understand how to develop a tailored SEO strategy that is specific to your market. Give us a call on 1300 090 401 to find out what we can do for your business.

More Recent Posts

Keep up to date with the latest in Web, SEO and Social Media



Need a quote for your project?

Have a project you’re interested in discussing with us?
Fill in as much or as little information on the form below and we will contact you to discuss some options.

Your Details
Type of project

Select the services that you think you might need, this will help us understand your long-term business goals and objectives.

We beautifully hand-crafted responsive websites. From simple sites to ecommerce stores and custom functionality.

We can give your website a fresh new look by implementing cutting edge web technologies, converting visitors to customers.

Bring quality & quantity visitors to your website, improve rankings for competitive keywords, get found on Google and generating new business.

Bring your brand to life, drive customer engagement and increase sales opportunities. Content creation, curation and profile management.

We develop an effective brand strategy to give you a major edge in your market. From logo, to websites and digital marketing.

Need content written for your website, SEO or marketing campaign. Our copywriters can create content that your audience will love.

Every brand has a story to tell, we can bring yours to life. From professional video to instructional animations - we can do it all from start to finish.

Create the right impression with design that represents your brand and looks incredible. From logos to social media posts, we create to suit your needs.

About the project

These questions are optional and just give us a little more information.

Budget