Blogging has been an important part of SEO for more than a decade, but with Google algorithms and updates, its role continues to change. If you understand how to optimise content for search engines like Google, your blog will drive more traffic to your website and help get you onto the first page of search results. Here are some ways that blogging can be used to strengthen your SEO strategy in Castle Hill this 2018.

Quality is key

Ten years ago, keyword stuffing was the focus in blogging for SEO. This tactic meant that a lot of blog content was difficult to read and unhelpful to customers. Since the days of keyword stuffing, Google has consistently developed and improved their algorithm to recognise the quality content that users want to find. In 2018, search engines understand content better than ever, and if the quality isn’t up to scratch it could do more harm than good for your business. However, if you continually produce valuable content for users, Google will rank your business higher in the search results, driving more traffic to your website.

Stay relevant

Google favours websites that are regularly updated. Not all pages on a website require frequent updates as company information or product lists often won’t change. Blogging is the easiest way to consistently produce fresh content for your website and show both search engines and users alike, that your business stays up to date.

Answer your audience

Creating a blog for your website gives you a lot of flexibility in topic selection. Creating articles based on long-tail searches that your customers are making can bring more potential customers to your website and give you a chance to gain their business and their trust. Another factor Google considers is how long users spend on your website. If your blog can answer the search queries of your customers, they will stay on the page for longer showing Google that this content is helpful and engaging.

Cover all bases

Each blog post that you upload to your website gives search engines another page to rank. By writing more posts designed to help your customers with different areas, your website can rank for more keywords or phrases that are being searched. If there is an opportunity to improve customer understanding or help answer specific questions, it can be used to drive more traffic to your website and get your business onto the first page of Google results.

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