As a business owner, you’re always looking for opportunities to attract new customers, increase sales and thereby, grow your business. And in this digital age, it’s important to take advantage of the Internet to market your business in an effective manner.

You may already have a website but it’s not delivering the results you need. Or for other reasons, you’ve come to the realisation that it’s time to invest in a new site. With the rapid growth and change in technology, it is important to find the right web designer that can help you leverage off these technologies.

With so many web design companies out there, what should you look for in selecting the best website designer for your business? In this article, we will answer this question by explaining the four traits you should look for in your next designer.

Understands your business goals and needs

If the designer is willing to listen to you, learn about your company culture and understand the market in which you operate, then they know what they’re doing. They should be well aware of the current web climate, and you can generally gauge this by the contents of their website.

Has the experience to deliver results for your industry

Experience is one of the most important aspects when determining the right web designer. The best way to gather information about experience levels is via their portfolio. A company with a lot of clients in a broad range of industries will obviously have a wide range of experience and will be able to put together a good quality website. However, if the web designer has a lot of experience in your industry, they should be even better in developing an effective website.

You should view the sites the designer has built and check their style, functionality and so forth. This will allow you to assess whether or not their experience lines up with your expectations.

Focused on the customer experience

Clarity is likely the key characteristic of a quality business in any field. Ensuring their customers are aware of their processes is what makes a confident business, especially in the complex digital world. A lot of the procedures involved in web design are very intricate and can be difficult to understand, so it’s imperative you do some research and ask lots of questions to see what’s going on.

Your web designer should be open and ready to communicate how their work impacts your business.

Takes a holistic approach to marketing your business online

While it is web design you’re looking for, you may be seeking other services further down the track. Look for a web designer that also provides other services such as search engine optimisation and social media marketing, as this gives them the ability to take a more holistic approach. It’s also much more convenient and streamlined to have one company take care of your website concerns.

Offers great value for money

It’s important you gather a few quotes from various designers. While cheap can save you money (in the short term), when it comes to designing and developing a website, it may not always be worth the investment. You should be seeking value for money. Ensure you understand what you are getting for your dollar and be sure to compare apples with apples.

Get in touch!

At FX Web Studio, we pride ourselves on our transparency, experience and great value for money! We have the expertise and the team to not only develop a quality website for your company, but also to put together an effective Internet marketing strategy. We would like to invite you to an obligation-free discussion about YOUR business and how you can use the Internet to attract more customers and generate more sales. To find out more, give us a call on 1300 090 401!

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