Facebook Pixel
What does mobile-first indexing mean?

What does mobile-first indexing mean?

Jun 29 2018

Mobile-first indexing has been one of the most highly-anticipated Google updates for 2018. With the number of mobile searches in 2017 overtaking the traditional desktop search, it is no surprise that Google has decided to adapt their algorithm for this change.

What is it?

Mobile-first indexing means that Google will prioritise mobile websites over standard desktop websites when determining your ranking. The Google algorithm has been checking mobile websites for years, however, it was not until 2018 that the search engine giant recognised it as the dominant platform. Remember that mobile-first does not mean mobile-only as websites without mobile versions will still be indexed by Google.

How does it work?

Google crawls your website to work out how relevant and useful your content is for search engine users. Historically, desktop websites have been the primary platform for indexing, meaning that Googlebots would check the desktop website before looking at the mobile version. However, with the introduction of mobile-first indexing, the mobile website will be crawled before desktop. If you don’t have a mobile website, Google will still index the desktop version, but it is likely to have an adverse impact on your rankings.

Why is it important?

The efficiency and performance of your mobile website has become essential to an effective SEO strategy. Previously, the desktop versions of websites have been targeted for SEO in the Hills District because they were Google’s priority. This means that in many cases, more effort was devoted to a desktop website to ensure that it was optimised for indexing, leaving the mobile version light on content and quality. With Google making these changes, mobile websites must be just as comprehensive and responsive as the desktop version. Extra steps should be taken to ensure that all content, structural and dynamic elements are optimised for the mobile experience.

At FX Web Studio we understand what your website needs to rank on page 1 of Google. We can develop a responsive, comprehensive and effective mobile website for your business and develop a tailored SEO strategy that works in your market. Give us a call on 1300 090 401 to learn more about our web design services in Sydney and how we can help your business get ahead of the competition.


More Recent Posts

Join the community and receive free digital marketing resources.

Enquiry Form

Whether you would like to get started, find out more information or take us up on our offer for a free consultation, fill out the details below.

    Your Details
    Type of project

    Select the services that you think you might need, this will help us understand your long-term business goals and objectives.

    We beautifully hand-crafted responsive websites. From simple sites to ecommerce stores and custom functionality.

    We can give your website a fresh new look by implementing cutting edge web technologies, converting visitors to customers.

    Bring quality & quantity visitors to your website, improve rankings for competitive keywords, get found on Google and generating new business.

    Bring your brand to life, drive customer engagement and increase sales opportunities. Content creation, curation and profile management.

    Need content written for your website, SEO or marketing campaign. Our copywriters can create content that your audience will love.

    Every brand has a story to tell, we can bring yours to life. From professional video to instructional animations - we can do it all from start to finish.

    About the project

    These questions are optional and just give us a little more information.


      Free discovery session

      Not sure where to start? Book an obligation-free appointment with one of our specialists where we can go over your marketing needs.

      Skip to content