Feb 26 2021
The world is on the brink of a new era, the age of the technological revolution. “Businesses will be impacted as technology gives birth to new ways of working”, suggests Microsoft.
One of the leading contributors to the dawn of the fourth industrial revolution is the unprecedented scale, speed and ability of our networks to store and process enormous amounts of information.
Businesses are immensely dependent on statistics and information to improve their sales, customer experience and make an impact in the world. With so much data out there, it can be challenging to track and collect everything safely from customers. We are then reminded of the criticality of data protection and privacy.
It is a document that should be easily accessible to customers, informing them on how their data is being collected and processed by your business.
Examples of personal information collected are:
- Phone number
- Marital status
- Religious Interests
Some websites even collect information about how customers interact with their system and use this information to change the customers’ user experience.
In the world of web design and SEO, privacy policies are a must and should be made visible on your WordPress website.
People have always desired privacy in their social and private lives, and it has recently become an important topic of conversation relative to world history.
Laws and regulations are continually being released and developed to protect information about people from potentially exploitative and malicious scenarios.
- Amazon Affiliates
- Google Play Store
- Google Analytics
- Google AdSense
- Google AdWords
- Facebook Apps
- Twitter Lead Generation
- Apple’s App Store
Company contact information, usage of cookies, log files and tracking, and how a user can opt-out of data collection and usage should be included in the agreement.
Some typical ways in which a WordPress site collects user information include:
- Name and email address in comment forms
- Comment form cookie, which remembers a user’s name or email address.
- Name and email addresses submitted by the user by using a contact form.
- Name and email address submitted to sign up for email list.
- Information collected when users register a website.
- Google Analytics tracking.
- Facebook page plugin and like button cookies.
- Other social media platform widgets that track users.
- Advertising programs like Google Adsense