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How web design impacts content marketing

How web design impacts content marketing

Oct 29 2018

For any website, it’s important to have good web design. Your website is the first impression that all of your potential customers have of you. But, as well as having good web design, you and your website also need to have good-quality content marketing in order to make your website truly effective.

Sometimes, web design and content marketing will clash, and you’ll need to determine what is truly important for the online presence of your business – the aesthetics that make good first impressions for potential customers, or the content that will inform and educate your customers. Here are some instances where good content marketing is sacrificed for good web design in Sydney.

Comprehension and readability

The copy is one of the most important aspects of any website – it’s what will educate and inform potential customers about your services or products. However, there are very few instances where text has been more aesthetically pleasing than the visual aids that accompany them. As a result, you need to make sure that your copy is packed with enough information so that it educates your potential customers, but not dense and difficult to the point that it bores your potential customers.

When setting up the copy for your website, make sure that all of the fonts are consistent and neat, so that your website looks both professional and easy to understand. Also make sure that the font that you pick is a font that can be easily read, otherwise your potential customers are going to be struggling to understand your message. Before setting up the copy for your website, a good practice to do is to look at other websites for inspiration. Look at the copy on websites similar to your own and see how their copy is written and figure out how it sells.

User experience

When designing a website, one of the things that you should always have on your mind is user experience. User experience relates to how people interact with your website, and covers aesthetics, information and ease of access. Although you need to place importance on both web design and content marketing, you shouldn’t place priority on a particular one. An example can be found when you have a lot of information to place into your website. If you place this information into multiple pages, your page can become difficult to navigate. When designing your website, use menus in order to make your website easy to navigate and the information easy to access.

Another way you can make web design and content marketing coexist is to maintain the theme of your website. In particular, this relates to when you’re writing copy, make sure that your fonts stay consistent throughout the pages and that they match the look of the rest of your website.

These are just a couple of the things that you need to consider when trying to keep both website design and content marketing in mind when designing your website. If you’re looking for someone to help you with incorporating web design and content marketing into your website, talk to FX Web Studio. We offer high-quality web design and up-to-date content marketing. If you’d like to know more, give us a call on 1300 090 401.

 

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