Facebook Pixel
The Google Penguin 4.0 update – SEO news

The Google Penguin 4.0 update – SEO news

Oct 21 2016

On September 23, Google introduced Penguin 4.0, another one of its core algorithm updates and an upgrade to the previous Penguin updates. Basically, the Penguin update was launched by Google back in 2012, and its purpose was to prevent sites containing a lot of link spamming from ranking well.

The update also penalised websites who relied on exploiting black hat SEO tactics. Black hat SEO involves practices that breach the terms of the search engine. Various black hat tactics include the use of doorway pages, automating your content, manipulative links and the use of hidden text or links. These practices can result in the site being banned from various search engines.

Each Penguin update has introduced new fixes to search engine problems, but it seems the Penguin 4.0 update will be the last in the Penguin series. This update means that each of the Penguin upgrades now occur in real-time and are a core part of Google’s algorithm. Prior to 4.0, if a website contained link spamming there would generally be a wait of two to three months for the next Penguin refresh to cause a penalty in ranking. Sometimes it was difficult for website creators to see that they were doing the wrong thing. Similarly, if a website contained penalty-inducing strategies but the problems were fixed, that website wouldn’t see an increase in its ranking until the next Penguin refresh. This was particularly frustrating for businesses who fixed their webpages but didn’t see an increase in ranking for some time.

The real-time refreshing of Penguin 4.0 means that demotions and elevations of organic rankings for websites are happening a lot faster than in the past. If your website contains link spamming and other similar problems and you’re unaware, it won’t be long before you realise as your search ranking will quickly decrease. Likewise, the sites employing strong SEO tactics will have the opportunity to greatly increase their standing as updates are happening instantaneously. It is imperative you understand and implement appropriate SEO strategies if you want your website and subsequently your business to succeed.

At present, this is all that is evident as a result of Penguin 4.0. As time progresses, we will learn more about the update and make some suggestions on what you can do if 4.0 negatively impacted your business. In any case, smart SEO tactics are a must for Google to recognise you as reputable.

More Recent Posts

Join the community and receive free digital marketing resources.

Enquiry Form

Whether you would like to get started, find out more information or take us up on our offer for a free consultation, fill out the details below.

    Your Details
    Type of project

    Select the services that you think you might need, this will help us understand your long-term business goals and objectives.

    We beautifully hand-crafted responsive websites. From simple sites to ecommerce stores and custom functionality.

    We can give your website a fresh new look by implementing cutting edge web technologies, converting visitors to customers.

    Bring quality & quantity visitors to your website, improve rankings for competitive keywords, get found on Google and generating new business.

    Bring your brand to life, drive customer engagement and increase sales opportunities. Content creation, curation and profile management.

    Need content written for your website, SEO or marketing campaign. Our copywriters can create content that your audience will love.

    Every brand has a story to tell, we can bring yours to life. From professional video to instructional animations - we can do it all from start to finish.

    About the project

    These questions are optional and just give us a little more information.


      Free discovery session

      Not sure where to start? Book an obligation-free appointment with one of our specialists where we can go over your marketing needs.

      Skip to content