Facebook Pixel
How to get Google and Facebook reviews

How to get Google and Facebook reviews

Apr 06 2018

Google and Facebook reviews are the keys to establishing a credible online presence. These provide the social proof many potential customers look for when deciding between you and your competitors. If you have a high online rating and a range of positive customer reviews, your brand perception will significantly improve. Here are 5 steps to help your business take advantage of online reviews.

Get your business verified

If you want customers to find your business easily, you need to manage your online presence effectively. To manage your business across Google Search, Google Maps and Google+, you need to add or claim your Google My Business listing. This tool allows you to manage the information users see, interact with your customers and expand your online presence. In addition to your presence across Google platforms, you should be active on social media. Establishing a Facebook page for your business provides another means of managing brand perception and customer engagement.

Choose the right time

Timing is everything. To get as many customers as possible leaving positive reviews, you need to ensure that they are approached at the right time. If they are yet to receive the full benefits of your product or service, it is too early. If you ask too late, the initial excitement and satisfaction may have worn off. The best time to ask will vary depending on the service but generally, the customer will be in a good mood at the conclusion of sale and open to giving feedback.

Determine where to ask

There are many ways you can ask for online reviews, but some are more effective than others. Using follow up emails is a direct way to communicate to your customer and can be timed to send shortly after purchase. Social media profiles can be used to share review links and encourage feedback to a larger audience but are less direct. Calls-to-action can be used in both emails and social media posts but can also be effective when printed on receipts or displayed at points of sale.

Make it easy

Many customers will not understand how to leave a review. They want a quick and easy way to share their experience and you need to provide it. Using links to the relevant review pages in an email, social media post or written message will give customers direct access. URL shorteners and QR codes can be used to make the link to your Google and Facebook reviews more presentable and easily accessible. If your customer is only one click away from leaving a review, there is a lot less stopping them. 

Encourage reviews across multiple platforms

Different customers will use different platforms. To accommodate more customers, encourage customer feedback across a range of platforms. For customers without Gmail accounts, leaving a Google review is more difficult. By encouraging both Google and Facebook reviews, you allow customers to leave feedback on the platform of their choice without the inconvenience of signing up for a new profile.

Respond to your reviews

By replying to more online reviews, you demonstrate how much your business values customer input. By thanking those sharing positive experiences and addressing concerns raised in poor reviews you can build trust. If you make customers feel heard and appreciated they are more likely to return and leave positive reviews in the future.

At FX Web Studio, we can help you maximise the benefits of Google My Business and Facebook Business Page. Call 1300 090 401 today to find out how we can build positive brand perception for your business.

 

More Recent Posts

Join the community and receive free digital marketing resources.



Enquiry Form

Whether you would like to get started, find out more information or take us up on our offer for a free consultation, fill out the details below.

    Your Details
    Type of project

    Select the services that you think you might need, this will help us understand your long-term business goals and objectives.

    We beautifully hand-crafted responsive websites. From simple sites to ecommerce stores and custom functionality.

    We can give your website a fresh new look by implementing cutting edge web technologies, converting visitors to customers.

    Bring quality & quantity visitors to your website, improve rankings for competitive keywords, get found on Google and generating new business.

    Bring your brand to life, drive customer engagement and increase sales opportunities. Content creation, curation and profile management.

    Need content written for your website, SEO or marketing campaign. Our copywriters can create content that your audience will love.

    Every brand has a story to tell, we can bring yours to life. From professional video to instructional animations - we can do it all from start to finish.

    About the project

    These questions are optional and just give us a little more information.

    Budget

      Free discovery session

      Not sure where to start? Book an obligation-free appointment with one of our specialists where we can go over your marketing needs.

      Skip to content
      hi