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How effective website design is important for your business

How effective website design is important for your business

May 26 2016

In the digitally dominated contemporary world where we predominantly use our mobile devices to access products and information, a quality website is likely one of the best marketing strategies a company can employ.

Website design is the process of creating a project that not only fits the overall nature of your brand, but producing a site that is functional, responsive and user-friendly.

Investing in a website for your business may be something you think twice about. It’s important to realise however that the benefits of obtaining a great website far outweigh the costs, especially in such a technological world.

While most businesses do have a website nowadays, a lot of these sites are poorly and cheaply designed. An effective website will allow your company to achieve a fruitful level of business. Affordable web design is what you should be seeking, as this will ensure you can maximise your profits.

Some web designers can be quite expensive, so you should do some research and seek out the best value for money. Obtaining various quotes as well as exploring a company’s portfolio should come into this also.

Having a website means you’re always accessible, or at least information about your business is. Companies who operate e-commerce sites can sell their products no matter the time of day or where the customer is, and customers love this. If your web presence is strong and the user experience is great, your customers will want to visit your site again and regularly purchase your products. Convenience is what we all seek, and a remarkable website is at the core of this convenience.

An effective, well-presented, easy to use site will bring in lots of website traffic, ultimately leading to a reputable company image. Having a credible image as a company is one of the best ways to expand your business. A presence online also means you can reach the international market, opening the door to further expansion.

Quality website design will contain the following aspects:

Smart SEO techniques

Search engine optimisation techniques are what will determine your ranking on Google and so forth. A higher ranking will result in increased website traffic, so this is probably the most important aspect of quality design. While you mightn’t be too aware of what smart SEO techniques entail, make sure your designer is completely transparent about what they’re doing. Check out our article on what to look for in an SEO company for a greater insight into the area.

Quality content

This very much relates to SEO. Google massively rewards site with lots of excellent, relatable content. Throwing in thousands of keywords nowadays is not the way to Google’s heart. You must ensure the content on your site contains a lot of meaning and is relevant to the searchers query.

Great user experience

The functionality of your site is crucial. If it’s difficult to navigate, users won’t stay long and Google takes notice of this, resulting in a lowering of your site’s ranking. Your website should be centred around the user experience with clear headings and easily understood information. The site should also be responsive, working smoothly on all devices.

At FX Web Studio, we create striking sites that are based around functionality, the best SEO techniques and relatable content. If you’re after a beautifully designed site that will suit your brands theme, give you a strong online presence and help you generate new customers, feel free to give us a call on 1300 090 401.

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