Case Study
Fusion Fireworks
This is an annual campaign consisting of 18 to 20 posts in Facebook and Instagram.
Overview
https://www.fusionfireworks.com.au/
Once a year, we work with Fusion Fireworks to generate hype leading up to their "one-day-only" sales of fireworks in celebration of Territory Day. Even though NT rules are more relaxed than other states, it has been a challenge because Facebook will not allow us to boost or create any ads promoting the sales of "explosives". Through creativity and innovative thinking, we came up with a campaign that fit Facebook's policies while still driving engagement.
Leading up to the highly anticipated sale, we assisted in organising and facilitating the competition that is exclusive to the client's products. This included promoting the competition, how participants can go in the running and the several prizes that can be won.
Starting just over a month before the big day, we start a countdown, knocking off the days until the sale. In between this countdown, posts promoting their exclusive products, pop-up locations and competition are published across both Facebook and Instagram, building awareness and excitement.
All traffic generated from their social media campaigns is organic and has grown over the two years we have been working with the team.
Strategies
2 to 3 months in advance, we plan the overall feed and manage the promotions. This includes:-
Planning and creating content/graphics
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Writing captions and researching hashtags
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Content moderation
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Running contests/giveaways
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Creating Facebook events
Results
After Northern Territory Day, we wrap up the campaign, announcing winners from the competition and other highlights from the event. In the last two years, we have noticed an impressive growth in all their social media platforms and in sales.
We have helped this client:
- Increase individual post engagements
- Manage enquiries and comments
- Increase overall interactions
- Progress product sales
- Set up branded accounts
- Facilitate competition campaign
